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Category: beginnings

February 27, 2022February 27, 2022 demizach beginnings, Musings

Finally, one year on—how I got screwed out of my job and why I’m not bitter

Friends and family know that last year I lost my job of +17 years. But only a few people know the full story and all the details. As is often the case, those things that don't kill us make us stronger.

A picture of a man wearing jeans and cowboy boots. He's lifting his right foot and there's gum stuck to it.
December 12, 2021January 2, 2022 demizach beginnings, copywriting

Transitioning to an English copywriter in Korea got off on the wrong foot

Changing careers is never easy and things rarely go as planned. And things were no different for me. My first actual gig as an English copywriter in Korea got off to a pretty rough start.

A picture of a window sign that reads "Hair Ectension" instead of "Hair Extensions" demonstrating my an English proofreader is important.
September 12, 2021January 2, 2022 demizach beginnings, Copy Fails, Grammar, proofreading

Where did my fascination with funny signs come from?

It wasn't until I did some real thinking about where my fascination for funny signs came from. Even I didn't realize how far back my interest in these signs extended.

A picture of a dark bottle with a colorful label displaying the word mockup, indicating the importance of using an English copywriting service for product labeling
March 2, 2021August 22, 2021 demizach beginnings

How not to give your product a dumb English name—ask a native speaker!

What happens when you you think you know better than a native speaker?

A one way street indicating that may only be one career path open to me—English copywriting
February 15, 2021August 22, 2021 demizach beginnings

25-year EFL veteran attempts to reinvent himself as the big 5–0 looms

How I stumbled into copywriting and proofreading

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☠️폴이라는 사람이 춤을 그렇게 잘 추나 봐요?/Paul must be quite a dancer!☠️⁠
☕️좀 낫네요. 그래도 더 발전할 수 있을 것 같아요./Better, but room for improvement!☕️⁠
🍟상품이 뭐죠?/What do I win?🍟⁠
😖이 카피는 망한 게 당연해 보이네요./It's a given—this copy is a mess.😖⁠
🏥플라스틱도 치료가 필요한 줄은 몰랐네요./I didn't know plastic required medical attention.🏥⁠
🇰🇷 Sunday City Slogans—District Edition! 🇰🇷⁠

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