When native speakers make an error, it's usually labelled a typo or a simple mistake. But non-native speakers are not extended the same courtesy. Instead, it is assumed they were ignorant of the rules. Regardless of the reason, too many errors in your writing is never good.
How poor copy destroys trust and costs you customers—[with examples]
Error-free copy alone isn't enough to be effective. Neither is engaging copy full of typos. You need engaging, error-free copy to establish trust, keep people reading, and have them follow your call to action. I use English and Korean examples to demonstrate this point.
Certain your poor English won’t get your email flagged as spam? Guess again.
Getting people to open your emails is challenging. Once opened, the chances they'll click on your call to action (CTA) decrease with every red flag—from suspicious email addresses to poor grammar and punctuation.
How could an English proofreader in Korea have been so careless? I screwed up!
What happens when an English proofreader in Korea, who rails against people for not consulting native speakers to assist with proofreading, doesn't follow his own advice? He gets a wake-up call!
Where did my fascination with funny signs come from?
It wasn't until I did some real thinking about where my fascination for funny signs came from. Even I didn't realize how far back my interest in these signs extended.
The butcher’s natural ingredient quasi-drugs PETS poo—Huh?
Typical examples of poor English on Korean product labels and signs.
DC CopyPro 