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Category: Grammar

March 12, 2023March 15, 2023 demizach copywriting, Grammar, Uncategorized

6 reasons why error-free copy is always better than text full of mistakes

Surely spelling and grammar only matter in academia, right? But is that really true? When was the last time writing something correctly worked out bad for you? How about a typo or a misspelled word? How often have those mistakes benefited you?

A young, shocked woman looking at her phone, perhaps incredulous at what ChatGPT has produced
February 12, 2023February 10, 2023 demizach copywriting, Grammar, proofreading

Why should Koreans use DC CopyPro’s English copywriting and proofreading service?

If the Internet is to be believed, DC CopyPro's English copywriting and proofreading services for Koreans will soon be replaced by ChatGPT. Is this phenomenon taking the Internet by storm really a threat?

June 26, 2022July 27, 2022 demizach Copy Fails, copywriting, Grammar, Musings

The most common errors and examples of awkward English found in Korea

After more than a year of posting daily examples of awkward English found mainly on Korean signs, clothing, and packaging, this blog post (part 1 of 2) highlights the most common English copywriting errors Koreans tend to make.

A picture of man with his head in his hands, looking distraught as he stares at his laptop screen.
January 30, 2022January 30, 2022 demizach Grammar, proofreading

Why do those insidious errors keep sneaking into your writing?

Why are casual and seasoned writers alike plagued by errors in their writing? Whether writing text messages or novels, these errors constantly pop up. Even with technology like spell checkers and grammar checkers, how do mistakes still find their way into our writing?

January 9, 2022January 9, 2022 demizach copywriting, Grammar, proofreading

Why are some hyphens longer than others? Wonder no more!

Are hyphens and dashes the same? If not, what's different? How do you even type them? Answers to these questions (and more) are revealed in this post. This post will explain the differences, help you understand when to use them, and most importantly, how to actually type them!

A black and white photo of a woman looking depressed with her hands covering her mouth.
November 28, 2021November 28, 2021 demizach Copy Fails, copywriting, Grammar, proofreading

Is holding non-native speakers to a higher standard than native speakers unfair?

When native speakers make an error, it's usually labelled a typo or a simple mistake. But non-native speakers are not extended the same courtesy. Instead, it is assumed they were ignorant of the rules. Regardless of the reason, too many errors in your writing is never good.

A warning sign with the word spam in the middle, with several of the same signs in the background in black and white
October 17, 2021January 2, 2022 demizach Copy Fails, copywriting, email, Grammar, proofreading

Certain your poor English won’t get your email flagged as spam? Guess again.

Getting people to open your emails is challenging. Once opened, the chances they'll click on your call to action (CTA) decrease with every red flag—from suspicious email addresses to poor grammar and punctuation.

September 19, 2021September 18, 2021 demizach Grammar, proofreading

Train hard, dream big—Could proofreading have avoided an Olympic incident?

It's kind of funny for an English copywriter and proofreader to be commenting on an error made in Korean, but that's precisely what I'm doing. This post attempts to demonstrate how English errors jump out at native English speakers using a Korean example.

A picture of a window sign that reads "Hair Ectension" instead of "Hair Extensions" demonstrating my an English proofreader is important.
September 12, 2021January 2, 2022 demizach beginnings, Copy Fails, Grammar, proofreading

Where did my fascination with funny signs come from?

It wasn't until I did some real thinking about where my fascination for funny signs came from. Even I didn't realize how far back my interest in these signs extended.

A picture of a woman point to a laptop screen, instructing the reader to read Part 1 - How can I increase my vocabulary? Size doesn’t always matter!
August 29, 2021August 28, 2021 demizach Grammar, Language Learning

Part II—How to increase comprehension using words you already know

Part II—A practical examination of why you should spend your time learning different meanings of words you already know, rather than trying to improve your comprehension by learning more words.

Picture of cards on table displaying the phrase less is more, indicating that a larger vocabulary isn't always better for comprehension
August 22, 2021January 2, 2022 demizach Grammar, Language Learning, Uncategorized

How can I increase my vocabulary? Size doesn’t always matter!

Learning more words is rarely the solution to comprehension troubles. How well do you know the 2,000 most frequently used words? Even if you have no interest in language learning, this post clearly demonstrates how challenging English can be—even when only using simple words.

I young man wearing a mask, standing between the words lock and down. Introduces how desperately the Seoul government could've used an English copywriting or English proofreading service before they published their new Level 4 COVD-19 guidelines
July 25, 2021August 22, 2021 demizach Grammar, proofreading, Uncategorized

Is it any wonder so much awkward and unprofessional English abounds in Korea?

The number of errors, the awkwardness of the English, and the formatting used in this official government announcement on new COVID-19 regulations does little to motivate citizens to attempt to display properly written English in their place of business.

A woman wearing a purple hoodie standing against a purple background. The woman is wearing headphones, has her eyes shut, and is screaming. Introduces the topic of how angry I get when hearing poorly-written English lyrics in K-pop
July 18, 2021August 22, 2021 demizach Grammar

Do poorly-written English lyrics in K-pop drive you up the wall?

More examples of awkward and incorrect English lyrics in Korean songs, and a couple of examples of awkward and incorrect Korean used in English songs.

A word map of words related to the main word tone, indicating the importance of tone in writing
May 16, 2021August 22, 2021 demizach copywriting, Grammar

Fixed all your grammar and spelling mistakes? But did you remember this?

Effective copy is about more than just grammatically correct text. The words you use and how you choose to express yourself affects the tone of your writing.

A woman in a business suit, frowning and displaying the thumbs down sign to indicate people are judging your writing mistakes
May 9, 2021August 22, 2021 demizach copywriting, Grammar

Top 3 reasons people are judging you for your writing mistakes

Top 3 reasons why writing is judged more harshly than speaking, and what poorly written copy can mean for your brand image and sales.

A vector image of a woman sitting at a desk with her head in her hands staring at a laptop because she's confused by which English verb tenses she should focus on
April 25, 2021August 22, 2021 demizach Grammar, Language Learning

Confusing English verb tenses and the 5 tenses you need to focus on

Clarification about similar verb tenses and suggestions on which verb tenses English language learners should focus on.

The words past present and future written in different colors used to introduce the 12 English verb tenses
April 18, 2021July 7, 2022 demizach Grammar, Language Learning

All 12 English verb tenses—clearly explained [with examples]

A clear explanation of the meanings and uses of the 12 English verb tenses, with examples.

A picture of a woman's arm draped over a guitar as she write music and lyrics, introducing the topic of grammar in English lyrics
April 11, 2021August 22, 2021 demizach Grammar

One person’s poetic license is another’s grammar mistake

Is poetic license always a blanket excuse for pushing grammar and spelling rules in lyrics?

A very bright and colorful image of the word music displayed in several different orientations, introducing the topic of grammar in English lyrics
April 4, 2021August 22, 2021 demizach Grammar

We don’t need no education—Are you sure about that?

Part 1 of a 2-part post examining the bending of grammar rules in song lyrics by native and non-native English speakers.

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☠️폴이라는 사람이 춤을 그렇게 잘 추나 봐요?/Paul must be quite a dancer!☠️⁠
☕️좀 낫네요. 그래도 더 발전할 수 있을 것 같아요./Better, but room for improvement!☕️⁠
🍟상품이 뭐죠?/What do I win?🍟⁠
😖이 카피는 망한 게 당연해 보이네요./It's a given—this copy is a mess.😖⁠
🏥플라스틱도 치료가 필요한 줄은 몰랐네요./I didn't know plastic required medical attention.🏥⁠
🇰🇷 Sunday City Slogans—District Edition! 🇰🇷⁠

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