When native speakers make an error, it's usually labelled a typo or a simple mistake. But non-native speakers are not extended the same courtesy. Instead, it is assumed they were ignorant of the rules. Regardless of the reason, too many errors in your writing is never good.
Error-free copy alone isn't enough to be effective. Neither is engaging copy full of typos. You need engaging, error-free copy to establish trust, keep people reading, and have them follow your call to action. I use English and Korean examples to demonstrate this point.
As an English copywriter, I always strive to deliver error-free copy to my clients. Despite working as an English proofreader, the occasional error sneaks through. This post examines why this happens and how we can minimize typos in our writing.
Trying to transition from an English instructor to an English copywriter and proofreader in Korea, was challenging at times, especially after looking at hundreds of job ads. Many job ads looking for an English copywriter or proofreader are actually looking for something else.
Getting people to open your emails is challenging. Once opened, the chances they'll click on your call to action (CTA) decrease with every red flag—from suspicious email addresses to poor grammar and punctuation.
It's kind of funny for an English copywriter and proofreader to be commenting on an error made in Korean, but that's precisely what I'm doing. This post attempts to demonstrate how English errors jump out at native English speakers using a Korean example.
It wasn't until I did some real thinking about where my fascination for funny signs came from. Even I didn't realize how far back my interest in these signs extended.
Usually content to make do with what I have, sometimes spending a few bucks to get the right tools isn't such a bad thing. A detailed look at my new wireless keyboard and mouse, and a new web browser.
The number of errors, the awkwardness of the English, and the formatting used in this official government announcement on new COVID-19 regulations does little to motivate citizens to attempt to display properly written English in their place of business.
An explanation of different writing services.