When native speakers make an error, it's usually labelled a typo or a simple mistake. But non-native speakers are not extended the same courtesy. Instead, it is assumed they were ignorant of the rules. Regardless of the reason, too many errors in your writing is never good.
How poor copy destroys trust and costs you customers—[with examples]
Error-free copy alone isn't enough to be effective. Neither is engaging copy full of typos. You need engaging, error-free copy to establish trust, keep people reading, and have them follow your call to action. I use English and Korean examples to demonstrate this point.
Why do I need an English proofreader? I don’t make that many mistakes!
As an English copywriter, I always strive to deliver error-free copy to my clients. Despite working as an English proofreader, the occasional error sneaks through. This post examines why this happens and how we can minimize typos in our writing.
Certain your poor English won’t get your email flagged as spam? Guess again.
Getting people to open your emails is challenging. Once opened, the chances they'll click on your call to action (CTA) decrease with every red flag—from suspicious email addresses to poor grammar and punctuation.
Train hard, dream big—Could proofreading have avoided an Olympic incident?
It's kind of funny for an English copywriter and proofreader to be commenting on an error made in Korean, but that's precisely what I'm doing. This post attempts to demonstrate how English errors jump out at native English speakers using a Korean example.
Where did my fascination with funny signs come from?
It wasn't until I did some real thinking about where my fascination for funny signs came from. Even I didn't realize how far back my interest in these signs extended.
My workspace may not be fancy, but it just got some upgrades
Usually content to make do with what I have, sometimes spending a few bucks to get the right tools isn't such a bad thing. A detailed look at my new wireless keyboard and mouse, and a new web browser.
Is it any wonder so much awkward and unprofessional English abounds in Korea?
The number of errors, the awkwardness of the English, and the formatting used in this official government announcement on new COVID-19 regulations does little to motivate citizens to attempt to display properly written English in their place of business.
The butcher’s natural ingredient quasi-drugs PETS poo—Huh?
Typical examples of poor English on Korean product labels and signs.
25-year EFL veteran attempts to reinvent himself as the big 5–0 looms
How I stumbled into copywriting and proofreading
DC CopyPro 