Working as a freelance English copywriter can be challenging, but it can become damn near impossible when you don't get the support from clients that you need. These are the top 3 challenges I face as a freelance English copywriter in Korea.
When I decided to switch careers a year ago after a major life event, I believed in myself and had a rough plan. But things don't always go according to plan—but that isn't always such a bad thing.
I'm pretty new to copywriting, but in the past eight months, I've learned a lot. I've still got a lot to learn, but I have noticed some trends and patterns among established copywriters and folks like myself trying to find their way in this field.
It's been quite a first year for DC CopyPro, English copywriter and proofreader. In this post, on look back on how my website, Facebook page, and Instagram pages performed. There were more than a few surprises and unexpected stats in this year-end review!
I know what I like to write about, but what do YOU want to read about? Don't be shy! Get in touch and request a topic (or several) or ask a question. What's the worst that can happen? I may not write about your topic. That's it. What have you got to lose?
Changing careers is never easy and things rarely go as planned. And things were no different for me. My first actual gig as an English copywriter in Korea got off to a pretty rough start.
When native speakers make an error, it's usually labelled a typo or a simple mistake. But non-native speakers are not extended the same courtesy. Instead, it is assumed they were ignorant of the rules. Regardless of the reason, too many errors in your writing is never good.
Error-free copy alone isn't enough to be effective. Neither is engaging copy full of typos. You need engaging, error-free copy to establish trust, keep people reading, and have them follow your call to action. I use English and Korean examples to demonstrate this point.
Getting people to open your emails is challenging. Once opened, the chances they'll click on your call to action (CTA) decrease with every red flag—from suspicious email addresses to poor grammar and punctuation.
Usually content to make do with what I have, sometimes spending a few bucks to get the right tools isn't such a bad thing. A detailed look at my new wireless keyboard and mouse, and a new web browser.