When native speakers make an error, it's usually labelled a typo or a simple mistake. But non-native speakers are not extended the same courtesy. Instead, it is assumed they were ignorant of the rules. Regardless of the reason, too many errors in your writing is never good.
How poor copy destroys trust and costs you customers—[with examples]
Error-free copy alone isn't enough to be effective. Neither is engaging copy full of typos. You need engaging, error-free copy to establish trust, keep people reading, and have them follow your call to action. I use English and Korean examples to demonstrate this point.
Certain your poor English won’t get your email flagged as spam? Guess again.
Getting people to open your emails is challenging. Once opened, the chances they'll click on your call to action (CTA) decrease with every red flag—from suspicious email addresses to poor grammar and punctuation.
My workspace may not be fancy, but it just got some upgrades
Usually content to make do with what I have, sometimes spending a few bucks to get the right tools isn't such a bad thing. A detailed look at my new wireless keyboard and mouse, and a new web browser.
Dying to know how a freelance English copywriter spends his day? Wonder no more!
I glimpse behind the curtain at the magical and exciting life of a freelance English copywriter / content writer.
The butcher’s natural ingredient quasi-drugs PETS poo—Huh?
Typical examples of poor English on Korean product labels and signs.
How not to give your product a dumb English name—ask a native speaker!
What happens when you you think you know better than a native speaker?
DC CopyPro 