Error-free copy alone isn't enough to be effective. Neither is engaging copy full of typos. You need engaging, error-free copy to establish trust, keep people reading, and have them follow your call to action. I use English and Korean examples to demonstrate this point.
I always believed in my ability to switch careers and had confidence that I'd make a good go of it. I couldn't have predicted that my transition to being an English copywriter in Korea would've gone so smoothly—or happened so quickly.