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Tag: copywriting

March 12, 2023March 15, 2023 demizach copywriting, Grammar, Uncategorized

6 reasons why error-free copy is always better than text full of mistakes

Surely spelling and grammar only matter in academia, right? But is that really true? When was the last time writing something correctly worked out bad for you? How about a typo or a misspelled word? How often have those mistakes benefited you?

A young, shocked woman looking at her phone, perhaps incredulous at what ChatGPT has produced
February 12, 2023February 10, 2023 demizach copywriting, Grammar, proofreading

Why should Koreans use DC CopyPro’s English copywriting and proofreading service?

If the Internet is to be believed, DC CopyPro's English copywriting and proofreading services for Koreans will soon be replaced by ChatGPT. Is this phenomenon taking the Internet by storm really a threat?

An evening skyline of Seoul, with I SEOUL U Seoul city slogan crossed out
January 15, 2023January 14, 2023 demizach copywriting, Musings

I SEOUL U is no more. The new Seoul city slogan is…

I Seoul U is finally being retired. There are four finalists for the public vote on, as they help choose the new Seoul city slogan. Will the new slogan be better? Can it possibly be worse?

December 18, 2022December 17, 2022 demizach copywriting, proofreading, Services

6 benefits of hiring a professional English copywriter or proofreader

Choosing to use a professional English copywriter or proofreader can be one of the best decisions you make for your Korean brand. Learn how using a native English copywriter can save you time, money, and headaches, while simultaneously boosting your brand's reputation and marketing reach.

September 18, 2022September 13, 2022 demizach copywriting, proofreading

It’s easy to hire a freelance English copywriter and proofreader in Korea

If you're reluctant to contact a native English-speaking copywriter or proofreader because you're not sure how the process works, what services you'll receive, or if you can request edits, this post is for you. Learn my process and discover how easy it is to work with DC CopyPro.

July 24, 2022July 24, 2022 demizach Copy Fails, copywriting, Language Learning, proofreading

Even more examples of common errors and awkward English found in Korea

Part II of a blog post highlighting the most common English copywriting errors found in Korea, often resulting from not using a native English proofreader—such as DC CopyPro. You can find details on DC CopyPro's free consulting service to help you avoid such errors in this blog post.

June 26, 2022July 27, 2022 demizach Copy Fails, copywriting, Grammar, Musings

The most common errors and examples of awkward English found in Korea

After more than a year of posting daily examples of awkward English found mainly on Korean signs, clothing, and packaging, this blog post (part 1 of 2) highlights the most common English copywriting errors Koreans tend to make.

May 29, 2022May 24, 2022 demizach copywriting

Copy, copywriter, copyeditor—what the heck is the definition of copy?

The word copy as it's used in copywriting and content writing is often misused. This post examines the origin of the term, how to use it properly, and its specific meaning in marketing and advertising.

May 1, 2022May 1, 2022 demizach copywriting

Three things that suck when working as a freelance English copywriter

Working as a freelance English copywriter can be challenging, but it can become damn near impossible when you don't get the support from clients that you need. These are the top 3 challenges I face as a freelance English copywriter in Korea.

February 20, 2022February 19, 2022 demizach copywriting, Musings, proofreading

How I’ve learned to succeed as a freelance copywriter in under a year

I'm pretty new to copywriting, but in the past eight months, I've learned a lot. I've still got a lot to learn, but I have noticed some trends and patterns among established copywriters and folks like myself trying to find their way in this field.

The year 2021 written with sparklers
January 2, 2022January 10, 2022 demizach copywriting, Musings, proofreading

How successful was DC CopyPro, English copywriter & proofreader, in 2021?

It's been quite a first year for DC CopyPro, English copywriter and proofreader. In this post, on look back on how my website, Facebook page, and Instagram pages performed. There were more than a few surprises and unexpected stats in this year-end review!

A black and white picture of a woman with her hands on her cheeks, looking confused and lost.
December 26, 2021December 24, 2021 demizach Announcements, copywriting, Language Learning, proofreading

Help me help you—what can DC CopyPro, English copywriter in Korea, do for you?

I know what I like to write about, but what do YOU want to read about? Don't be shy! Get in touch and request a topic (or several) or ask a question. What's the worst that can happen? I may not write about your topic. That's it. What have you got to lose?

A picture of a man wearing jeans and cowboy boots. He's lifting his right foot and there's gum stuck to it.
December 12, 2021January 2, 2022 demizach beginnings, copywriting

Transitioning to an English copywriter in Korea got off on the wrong foot

Changing careers is never easy and things rarely go as planned. And things were no different for me. My first actual gig as an English copywriter in Korea got off to a pretty rough start.

A black and white photo of a woman looking depressed with her hands covering her mouth.
November 28, 2021November 28, 2021 demizach Copy Fails, copywriting, Grammar, proofreading

Is holding non-native speakers to a higher standard than native speakers unfair?

When native speakers make an error, it's usually labelled a typo or a simple mistake. But non-native speakers are not extended the same courtesy. Instead, it is assumed they were ignorant of the rules. Regardless of the reason, too many errors in your writing is never good.

A black and white picture of a young male giving the thumbs down sign with both hands
November 21, 2021November 14, 2021 demizach Copy Fails, copywriting, proofreading

How poor copy destroys trust and costs you customers—[with examples]

Error-free copy alone isn't enough to be effective. Neither is engaging copy full of typos. You need engaging, error-free copy to establish trust, keep people reading, and have them follow your call to action. I use English and Korean examples to demonstrate this point.

A warning sign with the word spam in the middle, with several of the same signs in the background in black and white
October 17, 2021January 2, 2022 demizach Copy Fails, copywriting, email, Grammar, proofreading

Certain your poor English won’t get your email flagged as spam? Guess again.

Getting people to open your emails is challenging. Once opened, the chances they'll click on your call to action (CTA) decrease with every red flag—from suspicious email addresses to poor grammar and punctuation.

An English copywriter upgrades his basic office setup with the Logitech Logitech ERGO K860 Wireless Split Keyboard, Logitech MX Master 3 Wireless Mouse, and the Sidekick browser
September 5, 2021January 2, 2022 demizach Tools of the Trade

My workspace may not be fancy, but it just got some upgrades

Usually content to make do with what I have, sometimes spending a few bucks to get the right tools isn't such a bad thing. A detailed look at my new wireless keyboard and mouse, and a new web browser.

A picture of a male using a laptop while sitting poolside, to introduce the topic of what it's like doing English copywriting and English proofreading on a daily basis
August 8, 2021January 2, 2022 demizach copywriting, Musings

Dying to know how a freelance English copywriter spends his day? Wonder no more!

I glimpse behind the curtain at the magical and exciting life of a freelance English copywriter / content writer.

A word map of words related to the main word tone, indicating the importance of tone in writing
May 16, 2021August 22, 2021 demizach copywriting, Grammar

Fixed all your grammar and spelling mistakes? But did you remember this?

Effective copy is about more than just grammatically correct text. The words you use and how you choose to express yourself affects the tone of your writing.

A woman in a business suit, frowning and displaying the thumbs down sign to indicate people are judging your writing mistakes
May 9, 2021August 22, 2021 demizach copywriting, Grammar

Top 3 reasons people are judging you for your writing mistakes

Top 3 reasons why writing is judged more harshly than speaking, and what poorly written copy can mean for your brand image and sales.

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