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Tag: squidgame

A black and white picture of a young male giving the thumbs down sign with both hands
November 21, 2021November 14, 2021 demizach Copy Fails, copywriting, proofreading

How poor copy destroys trust and costs you customers—[with examples]

Error-free copy alone isn't enough to be effective. Neither is engaging copy full of typos. You need engaging, error-free copy to establish trust, keep people reading, and have them follow your call to action. I use English and Korean examples to demonstrate this point.

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☠️폴이라는 사람이 춤을 그렇게 잘 추나 봐요?/Paul must be quite a dancer!☠️⁠
☕️좀 낫네요. 그래도 더 발전할 수 있을 것 같아요./Better, but room for improvement!☕️⁠
🍟상품이 뭐죠?/What do I win?🍟⁠
😖이 카피는 망한 게 당연해 보이네요./It's a given—this copy is a mess.😖⁠
🏥플라스틱도 치료가 필요한 줄은 몰랐네요./I didn't know plastic required medical attention.🏥⁠
🇰🇷 Sunday City Slogans—District Edition! 🇰🇷⁠

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