- Hanguel is one of the easiest alphabets in the word to learn, but the Romanization of Korean—not so much
- Copyright? Copywrite? Which one is right? How do you write? I’m so confused.
- Reliable and professional copywriter, ready for work—Oh, you want to see my portfolio?
It’s tough attempting to reinvent yourself and switch careers. It’s even harder when you’ve worked in the same field for 25 years and are knocking on the door of 50. How about attempting to achieve this in just a few weeks, with no idea what your new career is going to be? Well, that ain’t no picnic either.
With no clear career plan ahead of me, I started browsing Craigslist and Facebook for jobs. While browsing Facebook, I saw an ad for a new Korean beer that immediately infuriated me. Not because it was an ad for beer (I love beer), but because of the English name assigned to the beer. The beer in question ‘한맥’ (literally Korean beer), was Romanized as Hanmac.
Hanguel is one of the easiest alphabets in the word to learn, but the Romanization of Korean—not so much
Rules for Romanizing Korean are murky at best and they are constantly revised. In my first lessons with new university students, I told them they could spell their names any way they wanted. My only rule was that they had to follow proper rules for capitalization.
Seeing Hanmac, I immediately knew that the second syllable would be mispronounced as mack. In actuality, it’s closer to meck. I was also certain the spelling they settled on didn’t conform to any of the conventional English spellings. I went to the Korean Romanization Converter, hosted by Pusan National University.” Apropos of nothing, 부산 is now officially Romanized as Busan.
Here are the acceptable Romanizations for the Korean word 한맥, according to the 3 most accepted Romanization methods. Notice that there is not one single example of it being Romanized as Hanmac? The most exasperating thing about this is that it didn’t have to happen. If anyone had taken the time to ask any native English speaker, this mistake could’ve been avoided. A native speaker would’ve pointed out that calling the product Hanmac would be problematic. It would result in the name of the brand being mispronounced as “Hanmack” for eternity. I’m no marketing guru, but I’m pretty sure you should try to represent the pronunciation of your product to the best of your ability. If anyone had bothered to ask, without consulting this site, I would’ve suggested:
Hanmaek / Hanmec / Hanmech / Hanmeck / Hanmec / Hanmek
I’m partial to the first one, but any of these would’ve been better than what they went with.
Copyright? Copywrite? Which one is right? How do you write? I’m so confused.
Stewing over this, I started wondering how I could turn this into a career. Pulling myself away from distractions on my newsfeed, I clicked on Facebook Jobs. The first post I saw read, in part:
Our company bridges the communication gap between Korea and the world. We create English copy for Korea’s biggest and most high profile companies…
In This Role, You Will:
- Conceptualize and create copy according to the client’s brief
- Communicate with our bilingual AE about client briefs and attend meetings
- Proofread and edit all work
We’re looking for a person who’s a:
- Perfectionist. Are your proofreading skills meticulous enough to find one Arial character in a sea of Times New Roman?
Aside from no practical experience creating copy, that description sounded exactly like what I wanted to do. They even mentioned applicants had to be dog-lovers, as they had a golden retriever in the office. He’s listed as their Chief Happiness Officer on their website. How great is that?
I had heard the term copywriter before, but really didn’t know what the job entailed. Now I had a name for my new career path, or at least a direction to explore. Armed with this new knowledge, I delved into the world of copywriting.
Reliable and professional copywriter, ready for work—Oh, you want to see my portfolio?
It was quickly apparent that the job ad I’d seen was more of a copy editor / copywriter position. Interestingly, they’ve since changed the wording of their ad to remove references to editing and proofreading. I guess there were too many unqualified applicants like myself.
The problem I encountered with that job application, and subsequent ones, was that I didn’t have a portfolio. I’m taking steps to remedy that, including starting this blog. I should be adding two fairly large projects to my portfolio within a week or two.
I’m 100% certain there is a need for this service in Korea, and that with some time and hard work, I can fill this role.
As the old Chinese proverb goes,
These first two blog posts outlining my discovery of copywriting are my first steps on my journey to becoming a copywriter.
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