“What is the best browser?”—I’ve got a new answer to that question
There are so many options out there, but when you ask yourself, “What is the best browser?” what is you answer? Here’s mine. The winner is…
카피라이팅
Awkward English on children’s clothing—is it really a big deal?
Awkward English on clothing can be good for a laugh. But is there another side to it? Are there times it could be problematic?
What are the benefits of revisiting and updating old blogs?
Once a blog is posted, that’s it, right? Wrong. Especially if you want to get the most out of your content and boost your SEO.
Do subject line testers and headline analyzers really work?
Lots of copywriters, content writers and bloggers use ’em, but do subject line testers and headline analyzers really work? The answer is…
My career change to copywriting—100 blog posts and 4.5 years later
When I made a career change to copywriting 4 1/2 years ago, there were no guarantees it would work out. So, 4 /12 years and 100 blog posts later, what’s the verdict?
The importance of taking time off—how I learned this valuable lesson
Do you try to tough it out and push through your work? Maybe you feel you don’t need as much time off as other people. I felt that way—until recently.
What’s the secret to how I get shit done? In a word—Asana
With so many platforms out there for task management and to-do lists, how do you choose? I may be in the minority, but I use Asana.
Is an automatic AI translation of your webpage good enough?
It seems AI is improving daily. You may be tempted to rely on an automatic AI translation of your site for English visitors—but should you?
The secret to better accuracy and efficiency—a proofreading checklist
A proofreading checklist can be your secret weapon, helping you streamline your process, boost your accuracy, and catch more potential typos.
100% error-free copy—can you trust a proofreader who makes this claim?
Proofreaders should guarantee 100% error-free copy, right? Are you sure? Is that realistic? Should you believe someone making this claim?
Why I know how to write better blog posts now than 4 years ago
Wish there was 1 magic secret on how to write better blog posts—there isn’t. But I’m happy to share what I’ve learned about the process.
This post is long overdue—I need to thank my followers
Though I’m the one who posts on Instagram daily, I couldn’t do it alone. I’ve got lots of people who support me in a variety of ways, and I’m very thankful to all of them.
Are companies justified in their pushback against remote work?
During the COVID-19 pandemic, we learned that remote work was much more possible than previously imagined. But what’s happened since then? Why’s everyone forcing employees back to the office?
Do you suffer from imposter syndrome? I do—but not like you think
It seems like “imposter syndrome” is pretty common. It wouldn’t be inconceivable that I suffered from it when I changed careers. But did I?
10 reasons a professional copywriter is better than ChatGPT
There’s lots of panic about how ChatGPT is going to take our jobs, but here are 10 reasons a professional copywriter is better than ChatGPT
A typical day as an English copywriter—get the inside scoop now
Many folks know I changed jobs 3 years ago, but you probably don’t know what a typical day looks like for me. Wonder no more!
Need cold marketing email tips? Don’t make these 9 critical mistakes
We all hate spam and unwanted marketing emails. But if you have to send them out to grow your audience, these cold marketing email tips can boost your chances of converting customers.
Getting help with English copy in Korea is easy—you just have to ask
Want to get help with your English copy in Korea, but don’t know who to ask? Worried it’ll cost too much? You can afford free, can’t you?
Signs, menus, and ads—awkward English in Korea survey results continued
What do people really think about public-facing English in Korea? Check out the second part of my two-part blog examining the results of a survey on awkward English in Korea, focusing on comments and opinions from survey respondents.
How to become a copywriter (and can anyone really become a successful copywriter?)
It seems everyone wants to learn how to become a copywriter these days. But can anyone become a copywriter with just determination and grit?