Part II of a blog post highlighting the most common English copywriting errors found in Korea, often resulting from not using a native English proofreader—such as DC CopyPro. You can find details on DC CopyPro's free consulting service to help you avoid such errors in this blog post.
After more than a year of posting daily examples of awkward English found mainly on Korean signs, clothing, and packaging, this blog post (part 1 of 2) highlights the most common English copywriting errors Koreans tend to make.
The word copy as it's used in copywriting and content writing is often misused. This post examines the origin of the term, how to use it properly, and its specific meaning in marketing and advertising.
Working as a freelance English copywriter can be challenging, but it can become damn near impossible when you don't get the support from clients that you need. These are the top 3 challenges I face as a freelance English copywriter in Korea.
When I decided to switch careers a year ago after a major life event, I believed in myself and had a rough plan. But things don't always go according to plan—but that isn't always such a bad thing.
I'm pretty new to copywriting, but in the past eight months, I've learned a lot. I've still got a lot to learn, but I have noticed some trends and patterns among established copywriters and folks like myself trying to find their way in this field.
My days were pretty standard as a teacher, especially after +25 years. Becoming an English copywriter and proofreader in Korea has involved substantial changes to my typical routines. And due to recent developments, my typical day looks quite different than even a few months ago.
Are hyphens and dashes the same? If not, what's different? How do you even type them? Answers to these questions (and more) are revealed in this post. This post will explain the differences, help you understand when to use them, and most importantly, how to actually type them!
It's been quite a first year for DC CopyPro, English copywriter and proofreader. In this post, on look back on how my website, Facebook page, and Instagram pages performed. There were more than a few surprises and unexpected stats in this year-end review!
I know what I like to write about, but what do YOU want to read about? Don't be shy! Get in touch and request a topic (or several) or ask a question. What's the worst that can happen? I may not write about your topic. That's it. What have you got to lose?
Changing careers is never easy and things rarely go as planned. And things were no different for me. My first actual gig as an English copywriter in Korea got off to a pretty rough start.
When native speakers make an error, it's usually labelled a typo or a simple mistake. But non-native speakers are not extended the same courtesy. Instead, it is assumed they were ignorant of the rules. Regardless of the reason, too many errors in your writing is never good.
Error-free copy alone isn't enough to be effective. Neither is engaging copy full of typos. You need engaging, error-free copy to establish trust, keep people reading, and have them follow your call to action. I use English and Korean examples to demonstrate this point.
I always believed in my ability to switch careers and had confidence that I'd make a good go of it. I couldn't have predicted that my transition to being an English copywriter in Korea would've gone so smoothly—or happened so quickly.
Office 365 has long been the 'go-to' option for offices around the world, but after using Google exclusively for almost a year, it has become painfully obvious to me that Google is far superior to Office 365—so much so that I don't understand why Office 365 is still an option.
As an English copywriter, I always strive to deliver error-free copy to my clients. Despite working as an English proofreader, the occasional error sneaks through. This post examines why this happens and how we can minimize typos in our writing.
Trying to transition from an English instructor to an English copywriter and proofreader in Korea, was challenging at times, especially after looking at hundreds of job ads. Many job ads looking for an English copywriter or proofreader are actually looking for something else.
Getting people to open your emails is challenging. Once opened, the chances they'll click on your call to action (CTA) decrease with every red flag—from suspicious email addresses to poor grammar and punctuation.
This week is officially six months since I decided to switch careers and become a freelance English copywriter. The freelance lifestyle can be tough. Is it time to end this experiment?
I glimpse behind the curtain at the magical and exciting life of a freelance English copywriter / content writer.