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Category: copywriting

A black and white photo of a woman looking depressed with her hands covering her mouth.
November 28, 2021November 28, 2021 demizach Copy Fails, copywriting, Grammar, proofreading

Is holding non-native speakers to a higher standard than native speakers unfair?

When native speakers make an error, it's usually labelled a typo or a simple mistake. But non-native speakers are not extended the same courtesy. Instead, it is assumed they were ignorant of the rules. Regardless of the reason, too many errors in your writing is never good.

A black and white picture of a young male giving the thumbs down sign with both hands
November 21, 2021November 14, 2021 demizach Copy Fails, copywriting, proofreading

How poor copy destroys trust and costs you customers—[with examples]

Error-free copy alone isn't enough to be effective. Neither is engaging copy full of typos. You need engaging, error-free copy to establish trust, keep people reading, and have them follow your call to action. I use English and Korean examples to demonstrate this point.

A bearded man wearing a red shirt, eyes closed, fists closed in a "yes, I made" it stance, with a big smile on his face.
November 14, 2021November 15, 2021 demizach copywriting, Musings

9 months in and this English copywriter in Korea thing is working out

I always believed in my ability to switch careers and had confidence that I'd make a good go of it. I couldn't have predicted that my transition to being an English copywriter in Korea would've gone so smoothly—or happened so quickly.

A vector image of Microsoft Office icons for Word, Excel, Power Point and Outlook
November 7, 2021January 2, 2022 demizach copywriting, proofreading, Tools of the Trade

Google is clearly superior—so why is Office 365 so popular?

Office 365 has long been the 'go-to' option for offices around the world, but after using Google exclusively for almost a year, it has become painfully obvious to me that Google is far superior to Office 365—so much so that I don't understand why Office 365 is still an option.

A picture of an angry man shouting and pointing at the camera.
October 31, 2021January 2, 2022 demizach copywriting, proofreading

Why do I need an English proofreader? I don’t make that many mistakes!

As an English copywriter, I always strive to deliver error-free copy to my clients. Despite working as an English proofreader, the occasional error sneaks through. This post examines why this happens and how we can minimize typos in our writing.

A picture of a unicorn with wings rearing up on its hind legs, wings spread, against white clouds with sun shining through.
October 24, 2021October 24, 2021 demizach copywriting, Musings, proofreading

Wanted: Unicorn—must have three horns, six legs, and stripes

Trying to transition from an English instructor to an English copywriter and proofreader in Korea, was challenging at times, especially after looking at hundreds of job ads. Many job ads looking for an English copywriter or proofreader are actually looking for something else.

A warning sign with the word spam in the middle, with several of the same signs in the background in black and white
October 17, 2021January 2, 2022 demizach Copy Fails, copywriting, email, Grammar, proofreading

Certain your poor English won’t get your email flagged as spam? Guess again.

Getting people to open your emails is challenging. Once opened, the chances they'll click on your call to action (CTA) decrease with every red flag—from suspicious email addresses to poor grammar and punctuation.

A very colorful vector image of the word update against a background of colorful arrows all pointing up, introducing a 6-month update on what it's been like, switching to a career of English copywriting and English proofreading
August 15, 2021November 2, 2021 demizach copywriting, Musings, proofreading, Uncategorized

Is it time to quit after six months of playing English copywriter?

This week is officially six months since I decided to switch careers and become a freelance English copywriter. The freelance lifestyle can be tough. Is it time to end this experiment?

A picture of a male using a laptop while sitting poolside, to introduce the topic of what it's like doing English copywriting and English proofreading on a daily basis
August 8, 2021January 2, 2022 demizach copywriting, Musings

Dying to know how a freelance English copywriter spends his day? Wonder no more!

I glimpse behind the curtain at the magical and exciting life of a freelance English copywriter / content writer.

A picture of a shiny golden gavel, used to deliver the verdict on my decision to switch careers to English copywriting and English proofreading
June 20, 2021August 22, 2021 demizach copywriting, Musings, proofreading

What’s the verdict? Was it a mistake to become a freelance English copywriter?

Part II of a blog post in which I reflect on my decision to switch careers 4 months ago and become a freelance English copywriter. And the verdict is...

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🥕그게 어떻게 되죠?/How does that work?🥕⁠
❗주의: 교정자를 사용하지 않았습니다./Cautions: we do not use a proofreader.❗⁠
🤦교정자가 빨리 왔으면 좋겠어요./I wish that had a proofreader comming soon!🤦⁠
🇰🇷 Sunday City Slogans! 🇰🇷⁠
🖐️프이와 헬로우?/EFIW Hello!🖐️⁠
🌟굉장히 큰 카페인가 보네요./Must be a big cafe.🌟⁠

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